Banca de QUALIFICAÇÃO: BÁRBARA FONSECA PINHEIRO LEÃO TAPAJÓS

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : BÁRBARA FONSECA PINHEIRO LEÃO TAPAJÓS
DATE: 12/01/2022
TIME: 17:00
LOCAL: Sala Meet Google
TITLE:

SOCIAL IMPACT ENTREPRENEURSHIP: THE DESIGN THINKING AND THE VALUE OF

TRADITIONAL KNOWLEDGE

KEY WORDS:

Design. Traditional Community. Biobusiness.

PAGES: 14
BIG AREA: Outra
AREA: Tecnologia e Inovação
SUMMARY:

aims to preserve and value traditions. A relationship that strengthens local innovative processes,
strengthening social and environmental quality concepts. The research arises from the problem
experienced by a group of women entrepreneurs, who are part of an association of andiroba oil
extractors, located in the Tapajós National Forest. In this sense, the work aimed to foster female
empowerment and a culture of entrepreneurship among women who carry out craft work in
traditional communities in the Amazon. For that, a methodological process of Design Thinking
innovation was applied, which is based on the tripod: empathy, collaboration and experimentation.
Where the human being (the customer) is considered the center of the process. The results obtained
were visual identity, participatory methodology, training workshops, empowerment of women
representatives of the community and the added value of the activity carried out through traditional
knowledge.

BANKING MEMBERS:
Interno - 2143297 - ANTONIO DO SOCORRO FERREIRA PINHEIRO
Interna - 2375623 - GABRIELA BIANCHI DOS SANTOS
Externo à Instituição - KARAN ROBERTO DA MOTTA VALENTE - UEPA
Presidente - 2139720 - KARIANE MENDES NUNES
Externo à Instituição - MARIA DAS GRACAS FERRAZ BEZERRA - UFPA