Banca de DEFESA: JOSIANE CRISTINA SOUZA DA SILVA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : JOSIANE CRISTINA SOUZA DA SILVA
DATE: 17/02/2022
TIME: 15:00
LOCAL: Webconferência
TITLE:

BUSINESS MODELING BASED ON KNOW-HOW AS TRANSFER TECHNOLOGY PROCESS FROM THE IRRIGAPOTE  TO THE POTPLUS.

KEY WORDS:

Sustainable Irrigation, Sustainability, Technology Transfer, Social Business Modeling

PAGES: 40
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUBÁREA: Administração de Empresas
SUMMARY:

The technical-scientific knowledge of social technology such as the IrrigaPote project was a success in the context of a technological reference unit (URT), installed in the community of Lavras, in the west of Pará, municipality of Santarém. However, society's demands imposed new challenges on the teaching and research team. How to change the scale of technology coverage considering physical aspects, types and sizes of pots, identification of artisans, economic viability and new opportunities for irrigation solutions such as vegetables, gardening, in addition to intercropping crops on a rural property scale, similar to the IrrigaPote . The objective of this work was to model a business proposal based on the knowledge obtained with IrrigaPote to enable the expansion of the technology with high social, economic and environmental benefits. During the modelling process, there was an opportunity to participate in an event aimed at awakening entrepreneurship in the region, that is, Amazônia UP 2020. The logic of the business model took as its basic premise the potential of technology to add social benefits with water reuse rainwater, millenary technology using clay pots to supply water supplies in the soil to meet the demand for water by plants in dry periods. The core business maintains its focus on social impact, but financial strategies are maintained to make the dynamism of traditional businesses compatible with the philosophy of meeting social demands, adapting to new trends and new concepts of innovation following the sustainability assumptions in the scope of the 17 SDGs (Sustainable Development Goals), according to the UN and the European Ecological Pact of 2019. It is concluded that the scientific knowledge added to the business model concepts made it possible to apply the principles of low-cost technology in the concept brand PotPlus able to meet different demands of society.

BANKING MEMBERS:
Externo à Instituição - ALFREDO KINGO OYAMA HOMMA - UFV
Interno - 1917410 - JOSE ROBERTO BRANCO RAMOS FILHO
Externa ao Programa - 096.720.282-53 - LUCIETA GUERREIRO MARTORANO - EMBRAPA
Externa à Instituição - MARIANA CARNAVALE BOTTINO - UFRJ
Presidente - 2141032 - ROSINEI DE SOUSA OLIVEIRA