Banca de QUALIFICAÇÃO: ALESSANDRA GISELLE SILVA BATISTA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : ALESSANDRA GISELLE SILVA BATISTA
DATE: 03/02/2023
TIME: 09:00
LOCAL: Google Meet
TITLE:

Strategies for technology transfer in communication digitalization for small and medium-sized enterprises as promoters of innovation and competitiveness. 

KEY WORDS:

Digitization; Technology transfer; Digital planning.

PAGES: 99
BIG AREA: Outra
AREA: Tecnologia e Inovação
SUMMARY:

Globalization, innovations, and the pandemic (COVID-19) promoted changes in negotiations through communicational digitalization in media. Therefore, Small and Medium Enterprises (SMEs) had to adapt abruptly to this new scenario. In order to mitigate impacts and generate competitiveness, technology transfer is proposed for adequacy through the Technology-Organization-Environment (TOE) methodology. The European framework for assessing digital literacy and business models aligned with digital were also used as a theoretical perspective. In this sense, we aims to answer the following questions: Q1- What factors prevent the communicational digitization of SMEs? Q2 - What digital strategies can help increase the competitiveness of SMEs? To this end, bibliographical and documentary research and case studies will be carried out in Santarém-Pará. Didactic materials will be developed, specifically guides and instructional media programs for adequacy, standardization of digital communication processes, and analysis of the impact on competitiveness. It is expected to promote sustainable development, digital inclusion, and service to new consumers. To align the methodology, a pilot project was carried out with eleven SMEs. Primary results showed available technology; however, media without maximum benefit by SMEs. Barriers were observed as a lack of training in digital resources and time for strategic planning and influencers, market pressure, competition, and public policy. Therefore, there is room for gaining competitiveness through digital media based on strategic planning and skills development.

 

COMMITTEE MEMBERS:
Externo à Instituição - JULIO AUGUSTO NOGUEIRA VIANA
Externa à Instituição - MICHELY CORREIA DINIZ - UECE
Interno - 1548890 - EFREN LOPES DE SOUZA
Interno - 1646831 - FABIO MANOEL FRANCA LOBATO