Banca de DEFESA: ALESSANDRA GISELLE SILVA BATISTA

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : ALESSANDRA GISELLE SILVA BATISTA
DATE: 25/09/2023
TIME: 14:00
LOCAL: On line
TITLE:

Strategies for technology transfer in communication digitalization for small and medium-sized enterprises as promoters of innovation and competitiveness. 

KEY WORDS:

Digitization; Know How Transfer; Digital planning.

PAGES: 190
BIG AREA: Outra
AREA: Tecnologia e Inovação
SUMMARY:

Globalization, innovations, and the COVID-19 pandemic promoted changes in negotiations through communication digitalization using digital media. Therefore, Micro and Small (MSEs) had to adapt abruptly. To mitigate impacts and generate competitiveness, a know-how transferring was proposed using the theoretical approach Technology-Organization-Environment (TOE), the European Competency Assessment Framework (DIGICOMP), and digitally aligned business models. In this sense, we sought to answer the following questions: Q1- What factors prevent MSEs' communication digitalization? Q2 - What digital strategies can help increase the competitiveness of MSEs? For this purpose, bibliographical, documental, prescriptive, and quantitative-qualitative research-action research was conducted with MSEs in Santarém - Pará. Didactic materials were developed, specifically guidelines and instructional media programs for digital communication process adequacy; they were developed from data collected and training, whose results were measured. To align the methodology, a pilot was carried out with 11 MSEs, and later in 15 MSEs, the results showed that despite the available technology, digital media were not fully utilized by MSEs. The main barriers to adapting to digital were the entrepreneurs' time, lack of soft skills such as leadership and organization, lack of training in digital resources, and generating low employee skills. The influencing factors were flexibility, market pressure, and public policies. It was found that there is room to gain competitiveness by using digital media based on the development of strategic planning and skills. 

COMMITTEE MEMBERS:
Externa à Instituição - DÉBORA GRACE MARTINS
Interno - 1548890 - EFREN LOPES DE SOUZA
Presidente - 1646831 - FABIO MANOEL FRANCA LOBATO
Externo à Instituição - JULIO AUGUSTO NOGUEIRA VIANA
Externa à Instituição - MICHELY CORREIA DINIZ - UNIVASF